Graphic Design in Vienna
1918-1938
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Wilhelm Willrab (1897-1973) Julius Klinger publizierte in seinem Buch "Poster Art in Vienna" (Wien 1923) in englischer Sprache seine Maximen zur Plakatwerbung. Als "Vienna Poster Artist" stellte er auch seine Schüler vor, unter anderen "Willrab". "This blond giant, famous goalkeeper and passionate dancer, is most serious in his art. He is the man of exactness, all things technical interest him and he pictures them in a masterly manner. His sense of lettering borders on the monumental. Contrary to the other artists belonging to the Group he often invades the three dimensions. The boundaries of the surface may soon prove an impediment; he strives after the techtonic and corporeal. Even were the future to bring him big architectonic orders Willrab would never think of neglecting his original work, poster-designing. His longings are for the representative formation of big enterprises. He will design everything these enterprises need in artistic depiction. Unity is his device. From packing-paper to factory building, from the uniform of the lift-boy to the offices of the enterpriser. With his tremendous store of craft he will reach his aim." Plakate von Willrab wurden immer wieder in Fachzeitschriften wie in "Posters and Publicity", in "Seidels Reklame" und "Gebrauchsgraphik" abgebildet. |